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Burberry Opening Store In Miami's Design District


Burberry Opening Store In Miami's Design District

Burberry will be opening a new retail store in the Miami Design District on Jan. 9. The two-story location will sell a selection of womenswear and menswear; including its Prorsum, London and Brit collections, as well as accessories, beauty, fragrance and make-up.

The new store will be located on 39th Street and under the design direction of Chief Creative and Chief Executive Officer Christopher Bailey, according to a statement from the brand.

Burberry's content and live events will be broadcast directly onto video screens with enhanced audio-visual capabilities in the Miami store. The stream comes from the brand's global headquarters in London and is enabled by the Burberry Retail Theater concept.

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iPads hooked up to Burberry.com will be carried by store associates in Miami for unlimited access to the brand's stock. Additionally, an in-store service will allow customers to collect online purchases at the brick-and-mortar location.

Two weeks ago, Burberry revealed its spring 2015 campaign starring Jourdan Dunn and Naomi Campbell.

"Burberry is such an iconic brand and I feel very proud to be a part of their campaign and their team," Dunn told British Vogue when the campaign was released.

"This campaign is even more special for me because I was shot with Naomi Campbell for the first time — someone who I admire and respect within the fashion industry," she added.

Mario Testino photographed the models, and Burberry's Bailey acted as creative director of the shoot.

"I admire what Christopher and the entire Burberry family are doing so it's great to be back working with the brand again," Campbell told British Vogue about Burberry earlier this month.

"We've all witnessed the evolution of this great British brand and it is a privilege to be a part of its continuing progress within the world of fashion. It is always a pleasure to work with Mario Testino; we came up in the business together 28 years ago, so have an understanding and ease in working together," she added.

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